There’s one thing that almost every wildly successful health coach does that sets them apart from other coaching businesses: They create a signature Coaching Package and offer it with confidence over and over.
That’s why it’s so key to start out by creating your Purposeful Coaching Package FIRST because if you know what you offer, believe in completely, and offer it over and over while focusing on getting in front of your DREAM clients, you’ll get known as the coach to go to for that package!
I think it’s time we talked about the one conversation most new Health Coaches want to avoid in their health coaching businesses:
Selling your health coaching services!
This includes:
Inviting someone to a Discovery Session with you
Inviting them to your Health Coaching Program at the end of the call...without feeling icky and sleazy.😩
Welcome to part 3 of Tiffany’s story, beauty!
So far you’ve seen how Tiffany found more ease in growing her health coaching business by committing to and implementing the proven plans and frameworks in the UPswing Mastermind.
We know she was able to make $5K+ months almost right away, and then replace her job to work her business full time!
And here’s the really important part:
Rather than overthinking it and waiting until everything felt absolutely perfect, Tiffany started taking action RIGHT AWAY. She followed through on each action step and put herself out there immediately with posts like these…
And guess what…it worked and continues to work!
One of the main reasons Tiffany was able to focus on getting herself out there and was also able to convert clients on those Discovery Calls was because she took the time to create a Purposeful Signature Coaching Package she felt really good about! Rather than trying to get people to pay-per-session, she could offer them a packaged experience.
So if you’re going to start anywhere in your coaching biz, craft your Signature ‘Purposeful’ Coaching Package first! — one that targets your ONE ideal client (your target market) and leverages your unique skills, passions and expertise…
Today Tiffany currently sells her 12 week package to health coaching clients, regularly receives referrals for new coaching clients.
You may think offering “generic” health coaching is a good idea when you’re getting started right? So you can reach more people, and get more clients.
You don’t want to narrow down your offering too much, do you? But staying broad will actually set back your impact AND your income as a new coach.
And it puts SO much pressure on you to be an expert in everything!!!
Instead of feeling confident, you’ll spend hours before each session researching, trying to be a ‘jack of all trades’ — which just makes you feel like a “jack in the box” ;) bouncing all over the place, with anxiety pumping every time you get on a coaching call. ARGH!
(Oh, and when you work with clients who don’t light you up — it ends up feeling like you’re back working in the corporate world, doing work you dread.)
If you want to feel confident in your ability to help your clients…
then stop trying to help “everyone” and focus on helping ONE ideal client, coming up with ONE powerful solution, and leveraging YOUR specific skills.
When you implement this single strategy in your business, your confidence, clients and cash flow will increase like woah. 📈
Love,
Amanda xx
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Remember Tiffany, our amazing client? She went from struggling to get paying coaching clients to fully supporting herself in her coaching business.If you didn’t get a chance to read her story, head over here and you’ll find Part 1.
Here’s the really amazing part: She didn’t have to work herself into the ground in order to grow her business in 6 months! The opposite actually…
She shared updates like “I woke up and had a chai latte on the beach, had clients and admin to do this morning, now I am laying in the sun having a break and soaking up some vitamin D and then have another client this afternoon.”
She was able to cut back on her hours at her other job until recently transitioning completely into working her business!
… WITHOUT hustling non-stop or working 40 hours a week.
It was a lot of work for very little results. Why?
Too many business programs continue to teach push, hustle, and working hard all the time…which we know can take a toll on our health.
That’s why we take a very different approach. I want you to be able to LIVE the work that you teach as a health coach. You can’t do that if you’re burnt out!
Tiffany even shared that after joining UPswing, her anxiety improved significantly, largely because we take a balanced approach to growing a business.
She did two things right away: narrowed down her ideal client and created a coaching program she could easily sell!
The more specific you get with your ideal client, the more likely you’ll attract the best clients for YOU. It allows you to emphasize your strengths, focus on what you love, and have an even bigger impact on your ideal clients the more you specialize.
For example, Tiffany blends her health coaching with some specific occupational therapy. She receives referrals through the National Disability Insurance Scheme (NDIS) and works with her clients to adopt healthier lifestyles to get their lives back and regain their independence as much as possible (just as a health coach does).
She is building a reputation as an OT health coach in that field and receiving a lot of referrals as a result!
She recently shared with me: “I am very satisfied. The best thing about the NDIS is that I have clients for a year...or longer. After seeing them a few times, I get to determine how often they need to be seen for a whole year and then as long as they have the funding for it and they like me then I will continue to have them as a client. Even though I had hoped to achieve all of this. I am still blown away each day that I wake up and realise that I am actually doing it!! It is an incredible feeling as you know to design your own schedule!!! FREEEEDOM!”
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Today I want to share an AMAZING story about my client Tiffany Drake who quickly turned her first $5k month into $8k months and is now fully supporting herself with her health coaching business The Wellbeing Movement;
I’m sharing with you today so
You can see the potential for growth in any health coaching business
You can learn from shared lessons in her journey for ALL health coaches who dream of building their profitable coaching biz.
I’ll share some usable FREE resources along the way, that’ll help you do the same.
So, pour a cuppa tea, whip up a coconut milk matcha latte 🍵, get comfy, and meet Tiffany - a beautiful soul with a big heart, and a big mission too.
When Tiffany joined the UPswing Mastermind, she was working 3 days a week at her part time job. The flow of health coaching clients was very inconsistent. After taking part in all of our webinars, challenges, and free resources she dropped to 2 days a week at her part time job because she was already getting busier in my business.
The real action took place once she joined the UPswing Mastermind. … Tiffany craved some structure and more of a plan that could take her from chasing clients to being a client magnet. She knew she needed a different kind of support system in her life; to be surrounded by other women on a similar journey who could relate to all the ups and downs that go into starting a new health coaching business. Sure, she had friends and family who wanted her to do well. Yet, we all know it’s not the same. There’s something to be said about having a community you can lean on, learn with, and feel supported by.
…
In short, Tiffany wanted a plan and a support system and that’s exactly what she had in the UPswing Mastermind.
How does that sound to you? 💕
Here’s what happened for Tiffany in just 6 months
☑️ She made more than enough in her health coaching business to pay off the investment in the Mastermind
☑️ She reduced her hours at work to part-time and then to eventually completely supporting herself
☑️Rather than chasing clients, her ideal clients started seeking HER out!
HOW AMAZING IS THAT??
Do you want to know one secret to her success?
She committed to the frameworks taught in UPswing and did the work!
From successes like this:
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To this:
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Tiffany attributes so much of her momentum to following the proven plan we teach in the UPswing Mastermind. She didn’t have to try and GUESS what to do each day.
What can you take away from all of this…
The Path To A Profitable Health Coaching Biz Begins With A Plan
There are a lot of resources out there that offer the bits and pieces to running online and in-person businesses. However, if you don’t have a framework for how you’re going to put it together, it can feel like being stuck on a hamster wheel.
When you have solid frameworks in place, you don’t have to copy what others are doing, you don’t have to learn every single social media platform out there, you don’t even have to master the technology.
(YOU GOT THIS!)
Let me know....how much better would you feel about growing your health coaching business if someone gave you the plan on exactly how to do it? Reply here or share in the Facebook Group.
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I think it’s time we talked about the one conversation most new Health Coaches want to avoid in their health coaching businesses:
Selling your health coaching services!
This includes:
Inviting someone to a Discovery Session with you
Inviting them to your Health Coaching Program at the end of the call...without feeling icky and sleazy.😩
I think it’s time we talked about the one conversation most new Health Coaches want to avoid in their health coaching businesses:
Selling your health coaching services!
This includes:
Inviting someone to a Discovery Session with you
Inviting them to your Health Coaching Program at the end of the call...without feeling icky and sleazy.😩
Let's talk about the three most effective strategies to begin finding your clients online before you have a big audience or email list.
Here’s what you don’t have to worry about when implementing these three strategies:
✔️You don’t have to have a big email list
✔️You don’t have to have a huge social media following
✔️You don’t even have to be on social media all the time trying to post everywhere and be in every Facebook Group
You can become more visible without social media taking over your life.
Believe it or not, following a daily movement practice has been one of the most important business decisions in my business.
It trickles out and impacts the way the rest of the day works.
If you want a thriving Health Coaching Business, part of that is living the work. And one of the best, and simplest practices is what you do in the morning to introduce small, gentle movements that get you into your flow.