In this post: Are you struggling to sell your health coaching services and feeling like no one buys health coaching? In this short post, I’m sharing why it's just as easy to sell health coaching as it is to sell a Mini Cooper or an Airbus A380. It all comes down to two critical pieces you need to have in your marketing strategy - keep reading (or watch here) to find out what they are!
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Are You Struggling To Sell Your Health Coaching Services?
A client in one of my programs was talking to me about feeling that nobody buys health coaching, and she'd been trying to put her offer out there and was experiencing people giving her a “No”. There's a whole other conversation on why “No” is often a good thing, but the point is that she was struggling to sell her health coaching services and felt like her product was the problem.
And I know that this client is not alone in feeling like nobody is buying what they have to offer. So, I really wanted to tell you that it doesn’t have to be so hard.
In fact, it’s just as easy to sell a Mini Cooper car as it is to sell an Airbus A380, even though the aeroplane costs millions of dollars more than the Mini Cooper and the same principles apply to selling your health coaching services.
Why? Because when you nail two essential elements of your market strategy, it becomes easy to sell regardless of the price.
Two Essential Elements Of Your Marketing Strategy:
1. Know Your Target Market
Often, people feel like choosing a target market is the hardest thing to do, and so they miss this important step. They think that, by choosing a target audience, they’ll be reducing their sales but the opposite actually happens.
When you’re talking to everybody, it’s harder to form real connections with potential clients because you’re speaking in a generalised way and can't hone in on the pain points and desires of your target market.
And when you don’t know the exact pain points and desires of your target market, it makes the next essential element very, very hard.
Related Post: 4 Ways to Identify Your Target Market (aka Dream Clients) As A Health Coach
2. Offer The Right Product
A lot of people simply offer “health coaching” and then struggle to make any sales. And when it comes down to it, it’s true that most people don’t buy “health coaching”... But they do buy solutions to their problems or ways to achieve their desires.
The way you present your product makes all the difference.
For health coaching, the best way to offer the right product is to create a coaching package that provides a solution to your target market’s pain points or helps them to achieve their desires.
That’s why understanding your target market is so important. Without this knowledge, you can’t create a purposeful package that provides the perfect match to what they want.
Related Post: How To Sell Your Health Coaching Services
A Mini Cooper Vs An Airbus A380? Which One Is Easier To Sell?
When you know your target market and are offering the right product, both of these become easy to sell. The price actually makes no difference at all.
It all depends on who you get this offer in front of.
For example, if you put the Airbus A380 in front of a 20-year-old female, who's looking to buy a Mini Cooper, then she's going to say, no, she's going to say that it's too expensive. She's going to think you're crazy for charging that much or even for suggesting that she would want an Airbus A380, right?
Whereas, if you put that Airbus in front of the CEO of Qantas, American Airlines or United Airlines, they're likely to buy that Airbus because you're putting the right package in front of the right target market.
The Magic Is In Getting The Right Offer In Front Of The Right Target Market
Receiving “No” responses to an offer of your health coaching services is not to do with how much you are charging or whether or not people will pay for that particular service, it is all to do with cracking your target market and creating the perfect package. When you get your target market right then you get your package to match it, selling becomes easy!
When you put the right stuff in front of the right people and they will buy, they will snap it up.
The key is to do the target market work properly so you know where your ideal client is, and then can match your offer and your price to suit their exact needs.
Love,
Amanda xx
P.S. The next step is to communicate the value of your health coaching services with your potential clients. Click here to get FREE instant access to my simple 7-step sales script and get a taste of how I teach my VIP clients to host sleaze-free sales calls.
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