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Phew, welcome to part 3 of Lesa’s story! We are getting to the heart of it today and learning THE KEY to success in your health coaching business 🙌

By now I'm sure you feel like you're Lesa’s BFF, right?

Honestly, the fact she's allowing me to tell her story in so much detail so you can learn from her business growth shows how deeply Lesa cares about helping others…

She’s got such a giving spirit and is always ready to talk about her experiences and share her knowledge with others. 💗 (If you’re in my Healthy Wealthy Society you might have run into her in there doing exactly that!) Anyway, I digress. 😉

So far you’ve seen how Lesa grew her business really quickly by following a proven plan (since she had ZERO clue about biz and marketing when she was first getting started)…

… and how she was able to make $5K months, while working a part-time schedule, by selling a signature coaching package NOT single/ad hoc sessions (helping her create the healthy lifestyle she wanted + the wealth required to support it.)

And today, to wrap up Lesa’s story…

I want to share one more piece of the business puzzle that helped Lesa launch to such success — and rake in $5K in her VERY first month in biz…

Because it’s part of a much bigger lesson for ALL new coaches who want to make a great living doing work they love. ✨

The Key To Success In Your Health Coaching Business

When Lesa joined the UPswing Mastermind, she had NO coaching certification to her name… Just a big heart, a deep belief in her ability to help others, and a willingness to serve and learn.

I share this NOT to say that you don’t need a coaching certification to help people — this is such a personal decision, and rules and regulations vary state-by-state and country-by-country…

I share this because for many people not having a certification would cripple their confidence, and stop them from helping others…

And because SO many certified coaches I work with still doubt themselves, fear they won’t get results and don’t feel confident enough to work with clients.

Which breaks my heart!! 💔

The truth is, certifications aren’t the key to confidence as a new coach, and you definitely don’t need to invest more time/energy/moolah into getting MORE qualifications right off the bat, just to feel “ready”...
(I promise, it won’t help!)

There’s something else you can do RIGHT NOW, for FREE, that will help you feel SO much more secure in your ability to help others — and get consistently great results for your clients — with JUST the qualifications you have right now. :)

And that’s crafting what I call a ‘Purposeful’ Coaching Package — one that targets one ideal client (your target market) and leverages your unique skills, passions and expertise…

Rather than working with anyone and everyone.

THIS is one of the key things Lesa did right at the start of her business journey that helped her sell out her services FAST, and serve her clients in a deep way right from the get-go.

Lesson #3 For New Health Coaches

OFFERING A ‘PURPOSEFUL COACHING PACKAGE’ IS THE KEY TO GETTING GREAT RESULTS, HIGH CONFIDENCE, AND HAPPY CLIENTS

You may think offering “generic” health coaching is a good idea when you’re getting started right? So you can reach more people, and get more clients.

You don’t want to narrow down your offering too much, do you? But staying broad will actually set back your impact AND your income as a new coach.

And it puts SO much pressure on you to be an expert in everything!!!

Instead of feeling confident, you’ll spend hours before each session researching, trying to be a ‘jack of all trades’ — which just makes you feel like a “jack in the box” ;) bouncing all over the place, with anxiety pumping every time you get on a coaching call. ARGH!

(Oh, and when you work with clients who don’t light you up — it ends up feeling like you’re back working in the corporate world, doing work you dread.)

***

There’s the thing, beauty: If you want to feel confident in your ability to help your clients…

Then stop trying to help “everyone” and focus on helping ONE ideal client, coming up with ONE powerful solution, and leveraging YOUR specific skills.

When you implement this single strategy in your business, your confidence, clients and cash flow will increase like woah. 📈

So if YOU want to craft your very own Purposeful Package, check out my post “Create Your Rocking Health Coaching Signature Program in 5 Steps”.

OR for a full, step-by-step, system to building a successful health coaching or wellness business, find out more details about the UPswing Mastermind here!

Part of my UPswing Mastermind trainings includes crafting your own Purposeful Package and this was the feedback from Lesa when she completed my 5-day Purposeful Packages training (in a fun challenge we had just weeks before she joined the UPswing Mastermind…).