If not now, then WHEN?

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Sometimes the smallest things can make the biggest difference.

For me, it was five little words: "If not now, then when?"

My business coach at the time told them to me because I wasn’t moving forward. I was stuck thinking about my business, studying, reading, but not DOING.

The truth is that most people DREAM but never DO. 

  • They think success can start "next year."

  • They think success is easy for the "lucky ones".

  • They think success will come once they already have money or fame.

But success comes from saying yes NOW and getting to WORK!

In fact, in his infamous book 'Think and Grow Rich', Napoleon Hill states this DECISION as being one of the key factors of wealth and success.  

The wildly successful have learned that saying YES is a decision that can only be made NOW.  And I am insanely grateful that I learned this lesson. I realised that nothing was going to be radically different "next year" if I didn't act on my dreams TODAY. 

Those 5 words led me to the 3 most important principles I run my business by today. 

  1. Success comes from making THE decision.

  2. Success comes from staying in the present moment (today - now)

  3. Success comes from TAKING ACTION on that decision today.

These three lines are typed up above my desk and have been since the day my mentor shared those five unassuming words a few years back.

The decision I made to get in the game THAT DAY – no more waiting – saw me go from struggling to find clients (like, reeeeally struggling) to earning high 6-figures a year from my coaching business. (And crossing seven figures in the past 18 months!!)

But it wasn't just about the money regarding STUFF or my lifestyle. Those five words gave me the freedom to invest in my passions both with my time and finances.

In fact, this year I donated a substantial amount towards a school in Africa as part of the World Teacher Aid initiative set up by fellow online marketer Stu McLaren.

Being able to contribute to such a worthy cause is something I never dreamt possible. Next year I might even be able to visit this school and see the social impact first hand!

If you are serious about growing your coaching business, helping others to transform their lives, and changing the world, I am going to pass those five words of wisdom over to you now.

“If not now, then when?”

Let's make this year the YEAR of DECISIONS and ACTION.

Amanda xx

PS:  If you would like training, mentoring and accountability as you grow your health coaching business, I would love to support you in the UPswing Mastermind. Click the image below to find out more!


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It's one thing to dream but to see results, you have to TAKE ACTION and NOW! As my coach once told me, "If not now, then WHEN?". I have since used these words to help motivate me to take action NOW and I have since seen my business grow significantl…