There is an odd phenomenon that I have witnessed over and over again when mentoring new health coaches.
It’s what I call being ‘thrown back in the trenches’.
This came into play recently with my UPswing Mastermind students. They were all diving deep into their ideal client/ target market. And things were starting to surface. Wobbles were starting to show.
In the group Laser Coaching calls, I was being asked what was going on – why this felt so uncomfortable.
Well, what I have observed from helping hundreds of health coaches grow their businesses, is that sometimes when a woman makes a decision to say YES to becoming a coach –not just talking about it, but seriously deciding to go for it– it can feel as if the Universe has a little laugh.
“Oh yea, you’re really serious?” it seems to snicker, “Then let’s throw you back in the trenches to struggle for a bit again – just so you can remember what it TRULY feels like to be your ideal client.”
You see, for many of us, we have been called to be a coach after overcoming a massive transformation in our own life.
And after coming out the other side it can feel like ‘I’ve got it’ and I want to share this with other women going through what I did.
But from that place of ‘already mastered this,’ we can lose touch with how it felt ‘back then’. We can be quick to forget the true pain; what it is really like to be going through that experience.
We forget things like:
· What you would truly need support on
· What you would actually buy to overcome the pain
· What tools and resources you would need to create lasting change
· What shifts you’d need to make to your mindset in order to heal
And so the Universe gives you a little ‘helping hand’ to jog your memory.
And it might suck at the time (it DOES suck at the time, that I can attest to), but this makes for the creation of a REAL and GENUINE coaching program for your ideal clients – one they WANT TO BUY. And it makes you an even better coach. A truly compassionate coach.
And if you wonder why people are lining up to work with you asking, ‘How do you know I feel that way?’ or ‘It’s like you read my mind with your copy…’, it’s because you revisited your former self and got even more clear on what your pain points were and exactly what you did to overcome them.
Here’s a perfect example of how it worked for me:
A few months ago, I myself had a (thankfully very brief) return to the trenches with my money story.
I invested a HUGE amount of money – more than I had ever done in my life – in myself. And…you guessed it…a whole lot of money fears reared their head.
At first, I got scared, and my first reaction was: ‘I thought I had this money thing sorted?!’
Then I realised I was going to have to walk my talk by going back through all of my own teachings again.
And because I had to do so step-by-step again – I was able to this time document it as I went. I delivered those exact steps to the ladies who joined my new mastermind program.
I had never before been able to articulate the ‘steps’ of wealth consciousness with this level of clarity – and days after that training many women were making thousands of dollars from their first clients. (I hadn’t even taught them ‘how’ to get clients yet… it was purely from me being able to teach ‘wealth consciousness’ in a new way after a brief stint back in the trenches).
So, if this phenomenon happens to you when you finally make a proclamation to the universe that you are ready to play bigger (note that my ‘return to the trenches’ happened after I stepped up to a higher biz mastermind’), then try and relax if you can – but most importantly – document what you do to climb back out yourself.
This is what you are meant to be teaching to others!
I’d love to hear your own experiences of being ‘thrown back in the trenches’. Share in the comments how it helped you to grow as a person, and how it shaped what you are teaching (or desire to teach) others.
And if you want to know more about how to get to know who your ideal clients are, then read my blog post, “4 ways to identify your health coaching target audience”.
Love,
Amanda xx
PS. Looking to level-up and work with dream clients? Then you need my FREE How To Attract Dream Clients Playbook! Click the button below to get started now!
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