Today, I want to share what the biggest mistake health coaches by sharing the story of new health coach, Jennie. It’s the #1 mistake I see that holds coaches back from creating a truly successful business.
There’s an important lesson in her story for all health coaches who’re aiming to hit their goals this coming year because Jennie's journey will show you exactly how you can avoid the key mistakes that can set your business back months, and instead how to hit your goals sooner!
Grab your green juice, get comfy, and meet Jennie, a beautiful soul with a big heart, and a big mission, too. With 3 kids under 7 years old, she’s got limited time to achieve all her dreams, but that hasn’t stopped Jennie from following her life purpose to help heal the world by helping people heal themselves through health coaching.
After getting burnt out in her corporate job, Jennie discovered health coaching for herself, and after the amazing transformative results she experienced, she knew she had found her calling, to become a health coach herself, and show others its powerful benefits.
Just like you and I, Jennie visualised what her life would be like running her own successful health coaching business. She imagined bouncing out of bed with the kind of energy that even her 3 kids couldn’t keep up with. She imagined spending time preparing nourishing and healthy meals for her family without the pressure of not having enough time. She imagined being at home with her kids every day, soaking up those precious moments while they’re at that age of exploring everything.
The most fulfilling thing Jennie imagined though, was just how many women she would be able to help transform into the happiest, healthiest people they knew, stepping into a whole new way of living their highest potential.
Can you relate to Jennie’s big dreams?
Now if you’ve been in my circle for a while, you’ll know I don’t believe in overnight success, but what happened when Jennie went ahead and launched her health coaching business almost fits the bill.
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Jennie filled her health coaching schedule at record speed.
She learnt how to sell her services, resulting in consistent clients and income, just as she’d hoped. Jennie was so excited by her success, and with cash flowing into her bank account, what’s not to celebrate? She was a health coach with her coaching schedule filled to the brim with clients.
For a while, things were going great for Jennie and her health coaching business, however slowly but surely, her business started to slide backwards.
And I say ‘surely’ because in my experience, no matter if you’re an ‘overnight success’ like Jennie, or you’re building your business over time, Jennie made the one mistake that’s a health coaching business killer. In fact, it seems to be an issue for many in their first year or so of starting their own health coaching business.
Jennie’s calendar was choc-a-bloc, which was great for her business, but it left very little time for her kids, her health, or herself.
She started to feel like she was back in the corporate world, answering to the demands of a boss. Jennie had clients who could only do mornings, so she sacrificed her mornings. Jennie had clients who could only do nights, so she sacrificed her nights. Her hours were cruel and commanding and when she got honest with herself, she realised she wasn’t living the healthy lifestyle she desired.
Jennie missed one critical step in setting up her business that put her on a path that was never going to last the distance, and I see this with so many health coaches, regardless of whether they experience success quickly or not.
Key Lesson For Health Coaches:
When you’re first starting your health coaching business, the goal is to get as many clients as possible, but be careful what you wish for, as Jennie realised fairly quickly, focussing on the wrong things can leave you susceptible to an even bigger issue further down the business track.
In my next post, I’ll talk you through what the one big mistake Jennie made was so that you can see whether it’s an issue in your business too, or stop it before it even begins!
It's something so many health coaches do, thinking it’s the right thing, especially when lots of clients can be the reward for all the hard work you put in.
Let me be clear though, lots of clients is not necessarily a bad thing! As you’ll see in my next post, it has much more to do with what and how you’re doing it.
It’s truly killing health coaching businesses before they even get to the one year mark - and no-one else is talking about it.
Amanda xx
PS. Don’t forget to download your FREE copy of my worksheet to help you build a business that makes money AND matches your dream lifestyle. Just click the button below to get started!
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